> To modernize and improve IAG (Information advice and guidance) services and make them relevant for young people needs, labour market changes and digitalization processes.  

> To respond to the need of systematic approaches and opportunities for professionalization, continuous training and career progression of IAG practitioners in VET. 

> To enhance the responsiveness and relevance to the digital transformation of the labour markets, so that can be fully taken onboard in the IAG practice, allowing a wider and meaningful use of digital resources for staff training. 

> To support the cultural and digital shift in IAG by co-creation of a comprehensive training measure for IAG practitioners leading to effective e-services.